Email Marketing Works for Small Businesses

Ask most small business owners to describe their ideal marketing avenue, and they'll tell you they want something cheap, highly targeted and measurable that provides instant results and a good return on investment. It's a tall order, but one that a well managed email marketing campaign can fill.

So why is it that so many small businesses overlook it as a source of business? Perhaps becase of the bad name it's picked up through association with its ugly cousin SPAM, or perhaps because people believe that email marketing campaigns are only effective on a large scale. Whatever the reason, it only leaves the market wide open for your campaign to shine.

Email marketing doesn't need to stop at advertising your services. It can be used to keep in touch with your existing customer base, opening up opportunities for repeat business and cross-selling. Each and every email can be personalised with your customers' information, and customers can be divided into groups; For example, you might choose to reward loyal customers with discounts.

Quality over Quantity

As with any marketing campaign, the key is to get your message across to the right people. If you're not mailing an existing customer base, we can provide expert knowledge on where to source the freshest and most relevant data and how to ensure that it's legal.

Impressive Design

Using a range of industry-recognised techniques, we are able to create outstanding email templates which are simple, elegant and eye-catching, and match your existing brand.

High Impact Copywriting

Of course, your campaign is only as effective as your message. As experienced copywriters who have both written for major UK brands, Rob Bloom and Catherine Goddard are able to provide you with effective copy, which resonates with your customers and generates significant results.

Design and spam testing

Before your campaign is sent, your email will be tested against all major firewalls and SPAM filters, and tweaked if it fails to pass every test. Your email will also be tested for compatibility in every major email client.

Powerful, elegant reporting

Our suite of powerful real-time reporting tools will allow you to accurately measure the effectiveness of your campaign. We provide real-time reports, showing exactly who has looked at your email and when; Which links your recipients are most interested in; And who is forwarding your email to others. Our system is so powerful that you can even compare previous campaigns, allowing you to compare historic trends and find out what really works.

Durham Productions is the perfect partner for your next email marketing campaign

Choose us for your next email marketing campaign, and we will work with you to get the foundation right. We will ensure that your campaign is legal, and that your email reaches your customer, is relevant to them, displays correctly in their email client, and generates the desired response once there.