The ‘About Us’ section is a very important, but often overlooked, area of your website. This quick tutorial provides a rough guide to creating a helpful and informative piece of copy, which will present your company in a good light.

Or... When Is A Guarantee Not A Guarantee?

The word GUARANTEE is one of the most powerful words used in marketing and sales. The idea generated by the word is that a customer or client will absolutely receive or achieve something as a result of the product or service.

In the SEO (Search Engine Optimisation) business, many potential clients are offered such guarantees. The most common guarantee is that the SEO company can provide the client with hitting the ‘Guaranteed Front Page of Google’. Businesses that attain these positions on Google will often take the Lion’s share of business, so of course, all businesses want to grab and keep those positions.